- Work closely with the regional team and HQ global PR and comms team to align on projects and goals for Xiaomi in Pakistan.
- Work on cross-cutting affairs with local teams (including, but not limited to Marketing, Sales, Aftersales, Retail, Go-To-Market and Product) in PK to support and maximize coverage in accordance to local requirements
- Support on big, innovative integrated campaigns with the PK and regional marketing team
- Support PR and comms strategy in the Pakistan to sustain positive, in-depth coverage
- Monitor and manage crisis
- Lead and manage the retained PR agency to help deliver on the communications plan
- Work with different teams to lead and/or assist in press events
- Support and fully in charge of creation and localization of press materials, and lead local review programs over various products
- Contribute to creation of in-house content such as blog posts
- Strategize PR and comms outreach efforts across the markets
- Maintain excellent relationships with the PK press
- Monitor local media reports and handle media requests on a frequent basis
Requirements:
· At least 5 years of proven experience either in-house or within an agency. Technology-related communications experience preferred.
· Proven experience in managing PR agencies preferred
· Enthusiastic and knowledgeable about the technology industry in general
· Must have experience in engaging with media in Pakistan across different categories and different regions
· Possess strong media relations with the PK media outlets, especially international and tech ones. Prove strong connections with business and national media outlets a plus
· Fluent English speaker, Chinese is a plus.
· Self-motivated, self-starter with an entrepreneurial spirit, not a “corporate person”, and naturally gifted at interacting with others
· Empathetic, able to work across teams, think outside the box and handle tight deadlines
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