Job Purpose:
- This role involves designing & managing end-to-end consumer product launches & campaigns
Job Responsibilities:
- Maintain, analyze and report key business KPIs (Usage, Revenue, Subscriber base, churn, ARPU, QoS etc.)
- Generate daily/weekly/monthly reports, dashboards and ad-hoc analysis.
- Close monitoring of product uptake and subscriber engagement trends. Perform data mining and identification of trends useful for marketing analysis, present findings in readable format for management.
- Design & manage end-to-end execution of product launches & campaigns and regularly analyze their performance.
- Manage business cases/ plans for all product launches and promotional campaigns against timelines and business objectives.
- Close coordination with product development and IT teams to ensure timely product launches.
- Coordinate with Brands/Distribution teams for development and circulation of communication material while also ensuring timely delivery of promotion material to channel etc.
- Responsible for subscriber life cycle management and analysis.
- Perform competition analysis and prepare all KPI reports for better visibility.
- Liaison with different stakeholders within organization for Segment/Pricing related work.
Eligibility Criteria (Education, Knowledge, Experience, and Skills):
Education:
- Minimum Bachelor’s degree in Business Administration is required. Candidates with MBA degree from a well reputed university will be preferred.
Work Experience:
- Minimum 2 - 3 years of experience.
Skills – Generic:
- Strong written & verbal Communication Skills
- Good Presentation Skills
Skills – Job Specific:
- Strong Business Acumen
- Sharp Analytical Skills
- Effective Product Management
- Good Stakeholder Management
Seniority Level
Executive
Industry
- Telecommunications
Employment Type
Full-time
Job Functions
- Marketing
- Other
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